Frequently Asked Questions About Corporate Sponsorship Programmes

1. What is a sponsorship programme?

A corporate sponsorship programme pairs a senior leader with a talented employee from an underrepresented group to provide advocacy, visibility, and career opportunities.

2. How is sponsorship different from mentorship?

Sponsorship involves direct advocacy and endorsement, while mentorship focuses on advice and guidance. This highlights the key differences between sponsorship vs mentorship in the workplace.

3. Why is sponsorship important for underrepresented talent?

Underrepresented employees face structural barriers that limit visibility and advancement. Sponsorship ensures their talent is recognised and supported.

4. How does sponsorship improve confidence and visibility?

Sponsors help employees develop visible leadership behaviours, gain self-belief, and engage with decision makers confidently.

5. Does sponsorship improve retention?

Sponsors help employees develop visible leadership behaviours, gain self-belief, and engage with decision makers confidently.